In the summer of 2024, after a long day of drinking on the lake, we woke up sluggish, just as another crew of friends was arriving - fresh and ready to wakesurf. We still wanted to be social, but the idea of diving back into cocktails was the last thing we wanted.

We realized that there was something missing in our fridge - a low-alcohol content drink we could bring on the boat - something light, social, and guilt-free.

So we made our own. We mixed 2.5% ABV, 50-calorie ranch waters in our Yeti tumblers - and never looked back. That day felt amazing: we stayed social, felt good on the water, and our friends started asking for their own “All Día” drinks.  

That moment turned into a mission - to create a tequila-based hard seltzer that keeps up with your day, without slowing you down.

Co-founder, Sasha, with his girls who can be found trying to tickle him all día.